When you're ready to grow or growth has stalled, the instinct is to do more: More content! More campaigns! More AI! More tools!

 

In my experience the solution is almost never to start with more. The underlying breakdown is generally a missing or broken marketing system, and doing more is, as Bon Jovi says, "living on a prayer."

 

I've developed a growth marketing maturity framework that makes growth sustainable instead of hopeful.